The quality of SEO (Search Engine Optimization) determines how visible your site will be to potential visitors. With a poor SEO, your website will end on second, third, fourth, or any other page on Google that nobody bothers to scroll over. Only 0.78% of users click an URL on the second page of their Google search results. That being said, 90.22% of people looking for a business similar to yours will never even check your website if you are on the second page of Google search results.
In short terms – you either make it to the first page of Google or you stay invisible. Everyone wants to rank high on Google but only rare ones can. How do they do it?!
How to Appear on the First Page of Google?
Unless you are an SEO expert, it will be difficult or even impossible for you to make it to the first page of Google. SEOs spend years exploring and testing SEO techniques that give real results. For that reason, the easiest and simplest way to appear on the first page of Google is to hire an SEO agency.
If you insist to try it yourself, we will share some factors that you need to focus on to rank high on Google search results.
Title Tag
Search engines use the title tag to display pages in Google search results. They also appear on top of the browser. Title tag explains what your page is about in 50-60 characters. It is the description under the title that appears under every URL on Google. You need to summarize the page, using compelling description and relevant keywords.
Keywords
SEO experts spread powerful keywords all over the page so the search engine can detect them successfully. Good utilization of keywords is not about overloading the page with them or writing text that doesn’t make sense but it contains supposedly good keywords. SEOs add keywords to the content naturally, using the variations related to your niche that people certainly search for.
ALT Tags
ALT tags are the descriptive words that SEOs add to every image and video on the site. Amateurs often forget to add ALT tags, which automatically reduces the chances of the website ranking high on Google. SEO professionals add competitive ALT tags that increase the presence of the site on Google and makes it easier to find.
To appear on the first page of Google, you need a good SEO agency, especially if you are just launching a website. A professional SEO will set up a stable foundation that every website needs to get noticed. If you want to manage the website all by yourself after, you will have an established site to maintain. Your visitors will already know about it because you finally made it to the first page of Google!