Conversion Rate Optimization (CRO) is a process of the system that serves to increase the actions visitors take on the website. These actions could be becoming a customer, filling out a form or subscribing to the newsletter. CRO is an important part of the digital marketing because it helps your marketing consultant understand the movements of your website’s visitors. That way, your marketing consultant will know better what interests the visitors of your website the most; what stops visitors from becoming your customers; what makes visitors come back to your website, etc.
Once a visitor completes a certain goal of the website and online marketing campaign, the conversion will be completed. There are many goals that your marketing consultant can set as a part of the local advertising. The most important goal is to achieve the purchase of the visitor. As a part of our advertising solutions at Toronto Web and SEO, we will put maximum effort into completing the optimizing the conversion rate of your website.