During the upcoming chilly nights and pandemic long weeks, you have to be well  prepared to face a resumed challenge to meet your customers needs.

Although through the past few months, the quarantine restriction has been eased around the world, yet new measurements are taking place to put an end for Corona virus spreading before winter. This will properly lockdown people into their houses for some more stressful and boring period of time.

As a content writer you may face some challenges because of the unemployment raising ratio and winter slow season. These circumstances force families to tighten their belts and they will look more for online services that fit their current situation. Plus  due to all these  circumstances, scientists mentioned that the customer behavior and psychology are unpredictably changing, which raises new challenges to keep on track and attract new potential loyal  customers.

However using these  smart Seo seasonal content friendly writing strategies you will be able to take advantage of these current raising conditions, and boost your Seo content traffic.

Canada Seo seasonal content friendly writing strategies

So what are these highly beneficial strategies you may use to boost your Seo content??

Use winter and pandemic keywords:

Pretend that you are a customer looking for a gift, what are the most likely keywords you would use? Of course during freezing time of the year and lockdown no customer living in Toronto, Milton, or Mississauga  will search for “best pool” or “best barbecue grill”.

People usually use  specific seasonal keywords that meet both their needs and current conditions.  like: “best Christmas tree”, or “best valentine gift for your girlfriend”,  “cozy resort this winter”, “best thanksgiving turkey recipe”.

You may use “google trends” or any other tool to find the most common and popular keywords.

Compaine your meta keywords with the seasonal and holiday keywords and create best keyphrases and it will be a win in your potential customers search result.

Know your calendar:

Christmas, Thanksgiving, Valentine are occasions where people usually start to prepare and search for more ideas before at least six weeks.

Your content should be prepared and published six weeks before at least. You may dedicate seasonal blogs, so you are always ready.

Black Friday and Cybar Monday:

It’s not a secret to tell that most middle class families keep their purchasing wish list for only these two days in the year where they can get the best and cheapest deals. Although you are a content writer not a retail merchant, you need to keep updated with other merchant and retail stores flyers and deals.

 These  flyers and deals are what keeps you eye-to-eye with most of your potential customers’ needs and purchasing habits moreover new items. After all, an expert content writer is the one who knows exactly what his potential customers are looking for and is well prepared to answer their questions in advance.

When a customer hits the keyboard to raise a question your answer should be ready in the first search result page

you may create a seasonal booklet to keep tracking your important occasions and new items.

Update your previous blogs:

start revising your old articles, edit them to suit the new season, add seasonal keyphrases and keywords.  It is a must to keep your old blogs fresh and alive and fit to the current occasion or stitution. You may change title, body, pictures, videos, charts  or whatever it seems best to optimize your old blogs. Just remember to change the date to a new date since google looks for the most fresh and new contents. 

Videos, Tutorials and explainers:

In order to keep your Seo content alive and lost somewhere in the last 20 or 30 search page results, keep posting videos, tutorials and explainers related to your content. Fresh content is the key to optimize your seo content.

Boost Your Seo Content Traffic During Pandemic and Winter

Market your website:

During seasonal occasions, the competition is fierce. People tend to search more and compare more among a huge number of items and companies. Also, they tend to ask more and more for more presicative answers, hence they get more time during lockdown. So what  you need is an advantage boosting. Consider buying ads. you can advertise your website at reasonable prices. You may also use social media to spread your website, this will play a vital role for your website optimizing. Sometimes you need to spend money to gain more money. In addition you may need our website services to optimize your content http://www.torontowebandseo.ca/.

Yet, Seo optimization is not only about  incidental situations or seasons. It’s about constant posting, searching and creating new things.  If you are still facing hard times finding the best way to optimize your content you may need some help from the experts. Toronto Web and SEO is a reputable Canadian owned digital marketing agency that provides the best advertising solutions through SEO, Google Ads, Social Media Marketing, and so much more. 

Toronto Web and SEO has been successfully helping inventors, small businesses, and entrepreneurs since day one. 


Why you need to do SEO

Tips for Creative SEO-Friendly Content Writing

It’s not a secret that SEO can rapidly increase the trust, credibility and authority of your company; SEO main purpose is to optimize the  functionality of your content. Check this article to know more about the importance of seo. Yet without good writing techniques your ranking may not go any further than somewhere in the last 20 or 30 search page results. Just keep in mind good content writing goes hand in hand with seo.

So what are the tips of good SEO-friendly content blogs?

Above all you first need to know what the audience needs to know and what exactly they are looking for. Many content writers mix the purpose of writing a blog and advertising, they make a piece of article as if it’s a boring begging advertisement for their companies. They forget that the audience needs to know more further about the product or service, other options, other customers reviews and many information to make them comfortable and willing to buy a service or a product.

Customers usually make an extended search about the potential product or service, then they do a deep search for the reliable company. In a brief, to convince the customer about your company, first you give him a lot and a lot of information about what he wants to know.

Don’t know how to start?

like any essay writing tips, you need to think before you write. Use creative and eye-catching titles, do your research and read a lot about your potential article, take notes,  make an outline. create a clear structure: Introduction, body paragraphs and conclusion. Don’t forget to use transition words to make everything in coherence.  Good planning will save you a lot of time and effort. 

Are your paragraphs organized well?

Are they long and dull? these points can be solved using these tips: 

  1. Make your paragraphs short and clear, not more than 4  sentences.
  2. Use formatting options (like bold words or italic)  to make the important information eye-catching, and easier to stick to the mind.
  3. Use headlines; headlines make it easier for the readers to go through the article. 
  4. Interact with your audience: don’t just stick to the third object, formal orientation as a dull college professor; make it funnier, use humor, tell a story or raise a question. 
  5. Make it reliable: use third party studies, statistics and references. People tend to trust numbers and statistics  as evidence and motivation for their willingness to be choices, more than theories and thoughts.

Remember that the majority of the audience use their mobiles and tablets to do fast research, so organize your paragraphs wisely to make it easier for them to go through the article.

Don’t make it short and brief:

Although the quality of content is above the quantity, it’s good to know that the length of your blog matters too. Shortened blogs are less likely to be ranked while blogs above 400 words are more likely to perform better. If you are not a very skilled writer, you need to improve your writing skills and search for better writing blogs techniques on a daily basis. Remember Correct and constant  practice makes it perfect.

To understand it better, I need to see it: Audiences are visual, they tend to grab it faster if pictures, charts or videos are included. 

These were tips for creative writing techniques, but what about the technical seo techniques?

Make it all in one melting pot: What does that mean? As a content writer you properly have written down dozens of previous articles, add the links for the previous articles as a further reference, but only when it makes sense and useful. This technique has many advantages: 

  1. It helps the search engine to find more pages on your website and give a brief idea about your website content.
  2. Helps the readers to know more about the topic and keep them more in your website, thus reducing the bouncing rate.

Here is our website link for example. Why don’t you go through it to know better about us? http://www.torontowebandseo.ca/

keyword, keyword and keywords:

Use keywords to make it easier for the search engine to find what exactly your potential customers are looking for. You can use some engines like www.semrush.com to find the best keywords the audience uses for their search. Use keywords in the main heading, title and conclusion. practically use anywhere in your article, yet to stuff them with no reason, use them wisely as they are naturally needed and to be read. 

keep your old content alive:

Fresh content always comes first, search engines give the priority for the new content. To solve this issue keep updating your old contents using these tips. 

  1. keep your updates informative, don’t just update for the update, add new links and new ideas or new media and visual effects.
  2. change the date of publishing: this will make the searching engine re-indexing the content again.

focus on the highly ranked content: find the most optimized content and update them by adding the most ranked keywords. You can always check our website for free optimizing https://torontowebandseo.ca/free-seo-analysis-toronto/.

Share your content:

Facebook, twitter, instagram and many other social platforms can spread your content. Google crawls first into the authorized websites, usually it prioritizes the social famous platforms. publish your articles on social media and add the links to your blogs and website to guarantee more visits, thus higher ranking.

Optimize your meta description: 

Remember that the main purpose of your blogs is to give a better optimization for your company. Make it long enough, not less than 200 characters to give a clear idea about you. The description should be informative and clear.  You don’t want the audience ending looking for another company, just because you forget to give a clear description about your company. 

and here is our meta description for example:

Toronto Web and SEO is a reputable Canadian owned digital marketing agency that provides the best advertising solutions through SEO, Google Ads, Social Media Marketing, and so much more. We have been successfully helping inventors, small businesses, and entrepreneurs since day one. With us you are not just hiring another SEO company or Website developer.. you are hiring a team that is dedicated to helping you accomplish all your digital marketing goals in any way possible. We go above and beyond and take care of everything to do with your online presence and who you are as a company.

To make a good Creative SEO-Friendly Content Writing, you should use both the technical and creative techniques for the best results, And remember you’re writing for people to read and for google to optimize. 

For more tips and solutions you can always call us (647)-559-3909 or visit our website http://www.torontowebandseo.ca/.

As the world around us is rapidly changing, the mentality of the customers is changing too. Today’s customers tend to do more research, read, compare and ask questions. To fulfill customers’ curiosity, they are relying more on search engines to find everything from the best morning healthy meal to where is the best local mechanic repair shop.

To keep on with the new curious customers’ mentality and the new technology of searching engines, Seo became an essential strategy of any effective marketing plan.

So what is exactly SEO? And why do you need to attract more loyal customers? We will discuss all of this in this blog.

SEO stands for: Search Engine Optimization. According to semrush.com the definition of SEO is: “The art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problems.” The main purpose of search engines is to satisfy their customers by fulfilling the best matching data in the user’s query, according to the user’s keywords and location in the same line of the algorithm, rank and authority of searched for websites.

SEO strategy Toronto web and seo

These are 6 reasons why SEO is fundamental choice to attract more loyal customers:

It increases the trust, credibility and authority of your company:

You should know first that the internet has changed radically the way the consumers think. Today’s consumers, before they decide to pay for any service or item, tend to make expanded searches for the potential service, merchant ‘s reputation and experience, other customers’ reviews and many other complicated thoughts, fears. About 62% of potential customers use search engines to find the perfect services or goods, and 41% of them use the new collected data to buy.

The fundamental purpose of Seo is to make content marketing, that means turning your website to be a part of your potential loyal customers’ learning process in the very early searching stage. This target can be accomplished by making your website a rich helpful place of information and valuable content.

Knowing what the audiences are looking for:

SEO can tell you exactly what the customers want. Analyzing the written or spoken words for customers, their intent and needs., gives you a better understanding of customers’ voice and reviews. The searched keywords, phrases, questions and posted true reviews could give a wealthy query of customers’ intentions information. In other words, Seo focuses on the customers, and gives you a better understanding of customers’ voice and needs.

Attracting new audiences

Seo can make your website easily found and much easier to navigate. When a new potential customer with a flat tire for instance, needs an urgent towing service, he will make the following search: best towing service near me. Here comes the google algorithm to give the best near towing services according to the customer location. Most of the customers expect to find their most helpful information in the first searching front page. And the website is fully approachable in two seconds. For these expectations, you need a SEO to increase your ranking and provide you a place with the five best websites on the front searching page and make sure that your website is fully available and easy to load and navigate and engage with.

Building your brand

let’s agree that the prospect of the brand is an old tradition marketing school. Yet it’s still an essential prospect to approach the audience. brand is the meeting point of what customers reviews about you, with what service or goods information are about. Seo can select the accurate keywords and content to stay in the same line of the  exact image you want your brand to be.

Gives you the priority against your competitors:

An optimized website earns more traffic, more clicks and more approachable data about your services and goods. This will increase your site  rank and result pages. According to google; first search page results get 20.5% of the clicks, this percentage severely decreases to 13.32% on the second page. So by optimizing your website you give your website a push ahead and a great chance to be more noticeable by other customers more than the competitors who are earning less clicks. 

Level up your revenues

in a word Seo is the surefire for more growth. This can only be accomplished with building better relationships with the audience, improving their experience and knowledge, improving your authority and credibility. All these will create more loyal customers, thus increasing your sales and leveling up your revenues.

In conclusion we encourage you to take a step forward in boosting your business and widen your limits by using all the available SEO tools available now, and coming in the near future. Seo is a continuous improving marketing strategy seeking for the best solution in order to solve both customer and merchant present and future problems. We at Toronto Web And Seo work tirelessly so our customers are satisfied and get the best results they can get. We are very knowledgeable in this field and have a full team ready to work for you!

The quality of SEO (Search Engine Optimization) determines how visible your site will be to potential visitors. With a poor SEO, your website will end on second, third, fourth, or any other page on Google that nobody bothers to scroll over. Only 0.78% of users click an URL on the second page of their Google search results. That being said, 90.22% of people looking for a business similar to yours will never even check your website if you are on the second page of Google search results.

In short terms – you either make it to the first page of Google or you stay invisible. Everyone wants to rank high on Google but only rare ones can. How do they do it?!

How to Appear on the First Page of Google?

Unless you are an SEO expert, it will be difficult or even impossible for you to make it to the first page of Google. SEOs spend years exploring and testing SEO techniques that give real results. For that reason, the easiest and simplest way to appear on the first page of Google is to hire an SEO agency.

If you insist to try it yourself, we will share some factors that you need to focus on to rank high on Google search results.

Title Tag

Search engines use the title tag to display pages in Google search results. They also appear on top of the browser. Title tag explains what your page is about in 50-60 characters. It is the description under the title that appears under every URL on Google. You need to summarize the page, using compelling description and relevant keywords.


SEO experts spread powerful keywords all over the page so the search engine can detect them successfully. Good utilization of keywords is not about overloading the page with them or writing text that doesn’t make sense but it contains supposedly good keywords. SEOs add keywords to the content naturally, using the variations related to your niche that people certainly search for.

ALT Tags

ALT tags are the descriptive words that SEOs add to every image and video on the site. Amateurs often forget to add ALT tags, which automatically reduces the chances of the website ranking high on Google. SEO professionals add competitive ALT tags that increase the presence of the site on Google and makes it easier to find.

To appear on the first page of Google, you need a good SEO agency, especially if you are just launching a website. A professional SEO will set up a stable foundation that every website needs to get noticed. If you want to manage the website all by yourself after, you will have an established site to maintain. Your visitors will already know about it because you finally made it to the first page of Google!